Flyer printing need not be a humdrum task that you have to have to plow through every time you run a campaign. If you are a reseller or distributor of certain products like makeup or cosmetics, you will be competing with giant manufacturers that, most likely, have professional copywriters and artists on their payroll. Take a page off their flyer composing techniques and watch your profits soar.
Pay attention to your graphics and photos.
Printing services for flyers in high resolution color is a little more expensive so if you must choose a photo to accompany your text, then you might as well have it work overtime. A photo of an attractive lady will sell better than just a photo of your cosmetic products alone because it can help the reader associate your products with your concept of beauty.
Research for credible facts.
Be alert for news items or studies conducted that can, in one way or the other, promote the products that you are using. If your cosmetics have SPF, for instance, you can include facts and figures about skin cancer on your flyer. You can also feature actual users of your products and include their testimonials. Just ensure that sources of your data are credible.