Business owners who are contemplating on dropping some dough on printing services for the promotion of their products could be looking into postcards as an option. Here are 3 truths about them:
- Postcards are quicker to grab the reader’s attention than those printed advertisements stuffed in envelopes.
The moment you hold a postcard in your hand, you can immediately pan through its content and get the information that it is trying to convey to you. Doing away with that extra step of tearing open an envelope to get to your ad increases the chance of being read instead of just being set aside as junk mail.
- Repeating a postcard printing campaign is not a waste of your advertising dollar.
Whether or not your first few attempts resulted to the response you expected, you need to continuously remind your customers of your products at regular intervals. The risk of losing out to your competitors should be enough to motivate you to time your campaigns well.
- Postcard printing is not always about the cost.
If the printing company offers you good value for the money you invested and can deliver your order on time and in the quality you agreed upon, then there is no reason to keep on searching for those that can give you the lowest price with the risk of compromising the printing quality.