There are a few rules of thumb when it comes to designing and printing flyers for your small business in order to make them as effective as possible.  By following these guidelines, you are ensuring that your flyers wismall business flyersll get the best return on your investment.

1. Contact Information – this is critical information that must be included in your flyer.  You would be amazed at how many people overlook this critical data.  Be sure to include your business name, contact details, hours of operation and a map.

2. Call to Action – Lure your customers in with an enticing deal or coupon.  You must give them a reason to contact you.

3. Color and Images – It is always advantageous to choose colours and images that are of a higher quality.  People generally respond better to colourful crisp images.

4. Make it memorable – Strive for your flyer to stay top of mind for your customers.  If they remember you they will bring you business when they have a need to be filled.

Remember to keep all content within the flyer concise and to the point.  Following these simple design guidelines will ensure that you flyer will be a success with your present and future customers.

Source: http://flyerprintings.wordpress.com/2010/02/15/4-things-that-every-small-business-flyers-must-include-the/