When putting your company’s business plan together, you need to think long and hard about the logo you are going to use. While this may sound like a meaningless detail, it is something you will rely on for as long as your company is around.
The type of logo that you choose should be based on what you are trying to convey as a company. For instance, if you are an accounting firm you do not want a logo that is flamboyant, over the top, and downright scary. On the other hand, if your company is known for fun, such as an extreme sports business, you may want to get more creative.
If you have the skills, there is nothing wrong with designing your own logo. Of course, you can always hire a professional if need be.
Your logo will be printed on everything from letterhead to presentation folders and much more. Make sure you design and choose your logo wisely!