Just like how you deal with direct mail business owners will get better results out of their door hanger marketing campaign if they could get information that functions like the mailing list. Putting out a door hanger blindly to just any door will only waste their precious marketing dollars which should have been spent on their target demographic. In not knowing which neighborhoods their customers are mostly residing in, their campaign will most likely fail.
If they want their door hangers to end up like the flyers that are piling up inside the trash, business owners will only have to botch up its marketing potential by copying the design of every other door hanger out there. To the reader’s point of view, their door hanger will just be selling the same tune that the others before them had in the past so they will afford it nothing more than a casual glance, if at all. Lastly, if they are not familiar with their demographic’s personality and buying habits, business owners would not know what deals and designs they ought to include in their door hanger. Getting the door hanger into their customers’ hands is one thing but making their customers actually read it is another issue altogether.