direct mail service torontoTo get an idea of the benefits one gets from sending out letters by direct mail Toronto non-profit groups only have to look at the success rates of businesses that have been using this method for some time. Raising money for a cause is quite similar to selling a product or service because you would want the receiver to take action. Both also need to reach to their target group in order for them to get a response. One effective way to accomplish this is by availing of the direct mail services.

However, securing that mailing list is only the first step. You will need to compose your letter in a way that you can best convey your goals. Photos and stories of your project can also be included for the reader to be persuaded to empathize with you. Putting all these together may require you to get volunteers who are experienced with these tasks. If your budget allows, you can avail of the services of a professional for the printing and the design but this can get costly. Finding that balance of sending out an organized packet without having to spend so much for it is the key to finding success in this campaign.

Source:  http://thenon-profittoolbox.com/2010/07/is-direct-mail-a-tool-in-your-fundraising-toolbox/