In sending out direct mail Vancouver companies have the advantage of being able to purchase mailing lists. This is a crucial factor in marketing your products and services because you can reach your demographic better rather than sending mass emails to unknown people.
Smaller companies may baulk at the expense of printed materials, but while email may cost next to nothing, the kind of response you get from sending it will also reflect that. When a company takes the time to design a flyer or brochure, the potential customer can relate better to it. Besides, hitting the delete button would take up less energy than sorting through the mail and picking out those that you would want to throw out.
Giving the reader a tangible item to hold on to can also increase the chance of piquing their curiosity about the new items that you want them to know.
Having an online presence can also work hand-in-hand with any printed material. Postcards, for instance, can be a way to invite your customers to visit your website and purchase your products from there. There are many ways to utilize the benefits of both the internet and the direct mail to give your business a boost.