Booklets are still one of the most effective ways to present detailed information for training and promotional purposes. However, unlike a catalogue which largely depends on images or creative photographs, a promotional booklet has to be able to effectively relay a respectable amount of data or information to its target market but still be interesting enough that readers will not toss it away. To be able to do that, you can make a booklet that follows these simple yet important rules.
Instead of lumping huge chunks of words and paragraphs to your readers, it is best to use sub-headings so that points are highlighted and explained separately from each other. This would also allow your target market to skim through your booklet so that a reader can easily find what he is looking for. Next, you should use the correct tone and language for your booklet. Your target audience would have more motivation to read and keep your booklet if they find that they can relate to the details inside it. If you are not sure on how you can do this, try looking at other booklet designs that have the same purpose and features as yours so that you can get better ideas to incorporate into your own set of booklets.