Granting you have settled on postcard printing to announce your new product or ramp up some sales; you still need to conquer that challenging task of getting your advertisement into your potential customers’ hands. To find that reliable mailing lists, you only have to remember a couple of things:
- Skip the expensive lists. Even if you have invested much on the printing services, you need not do the same for your mailing lists. As long as the provider is credible and can give you the criteria that you want, such as the demographic and buying habits that your clients need to have, then going for the 100% success rate is not necessary for your campaign. For small businesses, going for mailing lists alone is sure to generate a good return than relying on other methods.
- Time matters. Once you find that mailing list service that can accommodate your needs and budget, make sure that they can deliver fast. Time is of the essence for small businesses especially if they are competing against the big corporations or if the sell-by date of their products is critical. The sooner you have that mailing list, the faster you will see your postcards converted into sales.