small business marketingAll companies have their own mission and vision statements. Even small time companies like business card printing services have their own set. The owners and the CEOs might have a very good grasps of these statements but most of the time, the employees do not really care about them.

The workers of a company must also be able to understand what these statements are for. But before they will be able to do that, employees must understand the difference between a mission statement from a vision statement.

Difference and Similarities

  • Both the mission and the vision statements must coincide with each other since they are both interconnected.
  • A Mission statement states the actions that the company needs to do in order to accomplish a goal.
  • A vision statement on the other hand is the visualization of what the company will be in the future.
  • In simpler terms, the vision is the purpose of the company or organization, while the mission is the means to that purpose.

Mission and Vision – Their Purposes and Effects

In business, the mission and the vision statements define the purpose of the company.

  • Mission and vision provide a sense of motivation not only to the owners but also to the employees.
  • If the workers are aware of the direction of the company that they are aiming for, then they can strive harder to achieve that goal.
  • The mission statement also tells the employees their responsibilities as workers of the company.
  • The mission statement is focused on the present and what needs to be accomplished now.
  • The vision statement answers the employees’ questions on why they are working in the company.

When it comes to change, for example in a direct mail services company the vision remains intact even if the marketing strategies have changed. But the mission can be manipulated to conform to the new business strategies since the mission statement dictates what the company does.

As what business experts say, both mission and vision statements must be comprehensive enough but not too comprehensive to state the obvious. These statements must stir talks and chats around the office to keep the employees buzzed by the meaning behind the lines.