If brochure printing has long been your marketing method of choice to promote your products, then chances are, you might be getting complacent in sprucing it up. When your copy looks tired and overused, it may eventually stop catching your potential customers’ attention. Give your brochure a fresh start and watch those sales figures go up.
What to look out for
As the business owner, you will be first to know what changes you have planned for your business. Whether you will transfer to a new location, expand your product lines or add a new website, phone line or other means to contact you, there is this constant need to update your promotional materials to reflect these changes. Check also for misspellings, outdated photos, typographical errors, and the like so you will send only a flawless copy to your printer.
How your printer can help
Some printing services companies have graphic designers on their payroll. For a little additional cost, you can request for a new design for your next order. Printing companies are also continually updating their technology so for you to avail of these new printing tricks, ask them of the possibility of incorporating these into your brochure.