If you want to make the most of your direct mail campaign you need to put a lot of time into the planning process. This is not something that you throw together today and send out tomorrow. There are many things you can do to better your chance of success with direct mail.
To start, make sure you choose the right type of material. For instance, you may be torn between sending postcards and a sales letter. While both have pros and cons, you eventually need to make a decision on which one you are going to use.
Of course, the printer that you choose will have a lot to do with the success you achieve. You want all your materials to be of the highest quality, without spending too much. Do you have a printer in mind that can do this for you?
With this information it should be easier for you to create a great direct mail campaign.