A lot of companies get too caught up in the amazing feature of their products and services that they forget the one thing that drives their businesses; their customers. There is one tried and tested method on how a company can learn more about its market. For only knowing who your clients are and what they expect from you, can you propel your company to become a better and bigger business entity. The best way to do this is to ask them. You can include a questionnaire sheet in your mailing list service or make it as a part of the presentation folders and brochures that you hand out to your clients. Some companies even print out a few short questions in their flyers. Whatever preferred method you have in mind, just remember that you need to validate the results of your questions before making any big changes.
Now, you can try to get feedback from either or all of your existing customers, your rejecters and your prospects. For the first group, you can ask them what their overall opinions about your products or services and you can also ask them what are their main motivators for choosing your companyâ€™s products. Next, for the rejecters, include questions on why they did not prefer the items that your company is selling and what can change their minds. Lastly but not the least important, ask your prospects about what they initially think about your services or how they perceive your products when they initially see it. These are all vital information that any company in any industry can use to improve an existing business model.