Just because you have an online business does not mean that you have to rely on internet marketing 100 percent of the time. There are many offline marketing strategies that you can also focus on.
Have you ever given any thought to placing an ad in a magazine? This is something that you definitely want to consider, especially if there are industry publications related to your web business. You may be surprised at how affordable this option can be, if you consider all the publications that are available.
What about radio or television advertising? Again, these are two things that you want to strongly consider. They may sound involved and impossible to get started with, but in the long run you will find it to be an easy way of marketing your business.
There is nothing wrong with relying on online marketing, but this does not mean that you should stay away from offline techniques for good.