Are you in the process of putting together a direct mail, postcard campaign? In this case, you need to be selective with your words while making sure that they pack enough punch. While you only have so much space, you need to think long and hard about what your headline is going to say. Simply put, this will make or break the effectiveness of your postcard – or any other type of direct mail for that matter.

Your headline is meant to do one thing and one thing only – grab the attention of the reader. This way, you can lead their eyes to the rest of the material. If the headline does not interest the reader, your postcard will end up in the trash within a couple of seconds.

It may take a while to create the perfect headline – this is something to expect. But once you find the words that work, you may be surprised at just how well your color postcard converts.