Are you currently using postcards in your marketing plan? If so, you are doing something that can definitely help you drum up new business. If not, you can make a few changes here and there and get on the right track soon enough. It is easier than you may think to implement a postcard marketing strategy.

The nice thing about postcards is that they are inexpensive to print and mail. And while this may be the case, they still work as well as many other marketing methods.

Along with the above, you can add any type of information to a postcard. This includes basic information on your company, the announcement of an event, information on a sale, etc.

The ability to print and mail postcards for cheap is reason enough to use this marketing method. When you add in the other benefits it is easy to see why so many rely on this tactic.

http://www.artbizblog.com/2010/04/postcard-strategy.html