Colors are capable of setcolor printingting a mood or evoking a variety of different emotions and feelings.  Nearly everything in life is perceived differently because of color.  These elements are just as important in your print marketing and advertising campaigns.

Using strong colors is ideal because it grabs people`s attention.  This technique is used most often for flyers or smaller mailers.  Because these are smaller versions of advertising, a flyer should catch a potential customer’s attention and stay on top of mind.  This ensures that when the time comes that they require your services; you will be the first company that they call.

Strengthen your message with a well chosen color selection.  If you are trying to communicate prestige and quality, consider using silver.  Looking for an image of serenity and calm, try a purple color.  It is quite common to use color to convey feelings about the company or product that is not obviously stated.  This is where good color use can pick up where the subject leaves off.

It is beneficial to have your material printing through a reputable printing company.  This way you can rest assured that your marketing materials will send the right messages.

Source: http://outdooradvertising.doodig.com/2010/02/15/what-do-your-colors-say/