If you are going to advertise your business with print materials you need to know what you are doing. Some printers offer better quality, others offer better pricing, and some will not be able to do anything for you.

The number one tip is to find a service with experience. For instance, if you are going to print color flyers you should find a service that has done this for many other clients in the past.

Along with the above, turnaround time is also very important. How long will it take the service to complete your job and send it to you? As you know, quicker is always better.

While a lot of the responsibility lies on the printer, you have to make sure your material is ready to go. If you need help with the layout, don’t be surprised if you find a printer that offers design services as well.

Print advertising is not dead!