The business of business card printing has never faltered despite the advent of online marketing strategies because the infusion of new materials and printing techniques have kept it alive. The UV coating, for one, will give your business cards that shiny, polished appearance and protect it from scratching. A card that will look good for a longer period of time means your advertising mileage will be extended as well. In other words, you can minimize, or at least delay, it from being tossed out. This is especially useful when your purpose of having a business card printed is to have it function as a loyalty card of some sort wherein you note down on it the rewards points earned for purchases at your store.
Adding a UV coating on your cards is also a way to skimp on your printing services expense. Rather than getting a high-end card stock and ink, you can make your company and brand appear classy and put-together to your potential clients. It is also versatile enough to be added to whatever material you wish to use, be it paper or plastic. Thus, a UV coating is indeed the easiest and most cost effective way to freshen up your business card.