So, you are going to use a direct mail campaign to make your company? This is a great idea â€“ but only if you do things the right way. Remember, you are going to spend a lot of money printing and mailing your materials. The last thing you want to do is make mistakes along the way.
Direct mail testing is of utmost important. To get started, print a small â€œtest runâ€ to get a feel for what works and what you should avoid in the future. This way you can iron out all the bugs before you move forward with your entire campaign. It is better to find out what you are doing wrong before you spend thousands of dollars.
Testing leads to additional knowledge. Everybody has to start somewhere. As you test more and more direct mail campaigns you will have a better understanding of what works and what doesnâ€™t. You can then use this knowledge to your advantage in the future.
Now do you see why direct mail testing is so important?